White & Blue (also written as White and Blue) is a fast-rising name in India’s semi-premium whisky space. Produced by Alcobrew Distilleries, it’s known for its clean taste, tall blue packaging, and easy-drinking character.
Positioned alongside Royal Stag and Imperial Blue, White & Blue targets buyers who want something smoother than entry-level whiskies without spending much more. The blend uses Indian grain spirits with imported Scotch malts and goes through a double-cask process (Bourbon + Oloroso Sherry), which adds softness and mild sweetness.
All prices below reflect White & Blue Premium Blended Whisky (standard variant).
White & Blue Whisky State-wise price list in India
(Same 15-state format as your Black Dog article — 180ml / 375ml / 750ml)
| State / City | 180 ml (₹) | 375 ml (₹) | 750 ml (₹) |
| Delhi | 145 | 280 | 540 |
| Uttar Pradesh | 150 | 290 | 560 |
| Mumbai | 240 | 460 | 900 |
| Jharkhand | 210 | 400 | ~780 |
| Assam | 210 | 400 | ~780 |
| Goa | 120 | 220 | 440 |
| Haryana (Gurgaon) | 140 | 270 | 520–570 |
| Pune | 230 | 440 | 880 |
| Kerala | 230 | 450 | ~850 |
| Hyderabad | 220 | 420 | ~820 |
| Kolkata | 210 | 400 | ~780 |
| Rajasthan | 190 | 360 | ~680 |
| Punjab | 180 | 340 | ~650 |
| Bangalore | 290 | 560 | ~1,080 |
| Chandigarh | 160 | 300 | ~580 |
Note: Haryana follows MSP pricing, so Gurgaon shops can differ by ₹40–₹70 depending on retailer competition.
Why choose White & Blue in 2026?
1. The blend
White & Blue combines matured Scotch malts with Indian grain spirits, finished in Bourbon and Oloroso Sherry casks. That extra cask step gives it a smoother finish than many sub-₹600 rivals.
2. Tasting profile
Medium-bodied with light notes of toffee, honey, and vanilla. It’s designed to be session-friendly — works well with chilled water or soda.
3. Best value zones
If you’re buying in Goa or Delhi, White & Blue offers one of the strongest price-to-quality ratios in this segment.
4. Packaging & safety
Look for the tall blue carton and the integrated non-refillable cap. These are key indicators of an original bottle.
Key 2026 research insights
1. CSD canteen advantage
For defence personnel, White & Blue is extremely affordable. In 2026, a 750ml bottle in CSD costs around ₹216, nearly 60% cheaper than Maharashtra retail.
2. Southern expansion
Distribution has increased sharply in Telangana and nearby states, making it easier to find in premium local vends.
3. Market rivalry
In 2026, White & Blue is priced neck-to-neck with All Season and Sterling Reserve B7, often matching them rupee-for-rupee to stay competitive.
Overall, In 2026, White & Blue continues to be a solid value semi-premium whisky. A 750ml bottle ranges from about ₹440 in Goa to nearly ₹1,080 in Bangalore, while North India stays comfortably below ₹600.
White & Blue Whisky FAQs
Q: Is White & Blue a Scotch?
A: No. It’s an Indian blended whisky made from Indian grain spirits plus imported Scotch malts.
Q: Alcohol strength?
A: 42.8% ABV (standard IMFL strength).
Q: Does it come in smaller sizes?
A: Yes. Many states stock 90ml and even 60ml packs, though 180ml and 750ml are the most common.
Q: How do I verify an original bottle?
A: Scan the state excise QR code on the seal and check for the Alcobrew logo embossed near the base of the bottle.