London Pride Whisky is a well-established Indian blended whisky that operates in the Semi-Premium / Deluxe segment. It is not related to London Pride Beer from the UK—this is a completely Indian-made whisky with its own identity and manufacturing lineage.
The brand gained national recognition after a landmark legal victory that confirmed the word “Pride” cannot be monopolized by any single spirits company. Since then, London Pride has positioned itself as a confident, affordable alternative to higher-priced premium blends, focusing on smoothness, approachability, and wide availability.
London Pride is crafted using Indian grain spirits blended with select imported malts, resulting in a light, non-smoky profile designed for everyday drinking rather than niche connoisseurship.
Following the 2% TCS (Tax Collected at Source) implemented in the 2026 Union Budget, prices have seen mild rounding adjustments across states.
London Pride Price in India
Bottle sizes commonly available: 180 ml, 375 ml, 750 ml
(Availability of 180 ml may vary slightly by state)
| State / City | 180 ml (₹) | 375 ml (₹) | 750 ml (₹) |
| Delhi | 190 – 220 | 360 – 410 | 700 – 780 |
| Uttar Pradesh | 300 – 340 | 560 – 620 | 1,140 – 1,200 |
| Mumbai | 240 – 280 | 460 – 520 | 880 – 960 |
| Jharkhand | 260 – 300 | 500 – 560 | 980 – 1,050 |
| Assam | 150 – 180 | 280 – 320 | 430 – 490 |
| Goa | 120 – 140 | 230 – 260 | 450 – 520 |
| Haryana (Gurgaon) | 160 – 190 | 300 – 340 | 600 – 680 |
| Pune | 240 – 280 | 460 – 520 | 880 – 960 |
| Kerala | 210 – 250 | 400 – 460 | 750 – 850 |
| Hyderabad (Telangana) | 230 – 270 | 440 – 500 | 850 – 920 |
| Kolkata (WB) | 200 – 230 | 380 – 420 | 710 – 790 |
| Rajasthan | 190 – 220 | 360 – 410 | 680 – 750 |
| Punjab | 170 – 200 | 330 – 380 | 550 – 620 |
| Bangalore (Karnataka) | 260 – 300 | 500 – 560 | 1,050 – 1,150 |
| Chandigarh | 160 – 190 | 310 – 350 | 550 – 620 |
Note: Prices are indicative MRPs for Feb–Mar 2026 and may vary slightly by retail zone and excise slab.
2026 Market Position & Identity
Affordable “Pride” Alternative
London Pride targets drinkers who want a premium-looking bottle and smooth taste without paying Blenders Pride–level pricing.
Impact of 2% TCS
The 2026 TCS has added approximately ₹10–₹30 to the 750 ml bottle depending on the state. Most states absorbed this through rounded MRPs.
High Availability
London Pride performs especially well in North and East India, where 180 ml and 375 ml packs dominate sales.
Tasting Profile
- Nose: Light grain sweetness, mild vanilla, faint floral note
- Palate: Smooth, slightly sweet, easy-drinking with mild oak
- Finish: Short, clean, and warm—no harsh bitterness
This whisky is intentionally non-smoky and non-peaty, making it beginner-friendly.
How to Drink London Pride
- With chilled water (most common)
- With soda and lemon
- With cola for casual sessions
(Not recommended neat unless you prefer light-bodied spirits)
How to check if the bottle is original?
- Check the state excise QR code
- Ensure the cap seal is intact
- Buy only from licensed vends
FAQs – London Pride Whisky (2026)
Q1. Is London Pride a Scotch?
Ans: No. It is an Indian Blended Whisky containing Indian grain spirits and imported malts.
Q2. Is it connected to London Pride Beer?
Ans: No. They are completely unrelated products and companies.
Q3. Alcohol percentage?
Ans: 42.8% ABV (Indian standard).
Q4. Why is it cheaper in Goa and Assam?
Ans: Lower excise duty and transport costs.