Magic Moments is not a whisky—and that distinction is exactly why it dominates its category. Produced by Radico Khaitan, Magic Moments is India’s largest-selling premium vodka brand, commanding more than half the national vodka market. Since its launch, the brand has defined what affordable premium vodka means for Indian consumers.
Its identity is built on triple distillation, clean grain spirit, and aggressive flavour innovation. While Radico Khaitan is known globally for whiskies like Rampur and 8PM, Magic Moments represents the company’s technical mastery in vodka—focused on purity, smoothness, and mixability. In 2026, Magic Moments continues to be the default vodka choice for house parties, clubs, and casual social drinking across India.
Magic Moments Vodka State wise Price in India
Bottle Sizes Available
- 180 ml
- 375 ml
- 750 ml
- 1 L (select states)
| State / City | 180 ml (₹) | 375 ml (₹) | 750 ml (₹) | 1 L (₹) |
| Delhi | 180 – 210 | 320 – 360 | 600 – 680 | 760 – 850 |
| Uttar Pradesh | 220 – 250 | 420 – 480 | 750 – 850 | 900 – 1,000 |
| Mumbai | 260 – 300 | 520 – 580 | 850 – 980 | 1,050 – 1,150 |
| Pune | 250 – 290 | 500 – 560 | 820 – 950 | 1,000 – 1,120 |
| Goa | 140 – 170 | 260 – 300 | 480 – 550 | 620 – 700 |
| Haryana (Gurgaon) | 170 – 200 | 300 – 340 | 570 – 650 | 720 – 820 |
| Chandigarh | 170 – 200 | 300 – 340 | 580 – 680 | 720 – 820 |
| Punjab | 200 – 230 | 360 – 410 | 650 – 750 | 820 – 920 |
| Rajasthan | 220 – 250 | 380 – 430 | 780 – 880 | 950 – 1,050 |
| Kolkata | 230 – 260 | 420 – 480 | 760 – 880 | 950 – 1,050 |
| Hyderabad | 260 – 300 | 500 – 560 | 900 – 1,050 | 1,100 – 1,250 |
| Bangalore | 300 – 340 | 560 – 620 | 1,050 – 1,200 | 1,300 – 1,450 |
| Kerala | 280 – 320 | 540 – 600 | 980 – 1,100 | 1,250 – 1,380 |
| Assam | 210 – 240 | 380 – 430 | 680 – 780 | 850 – 950 |
| Jharkhand | 240 – 270 | 450 – 510 | 820 – 950 | 1,000 – 1,100 |
- Note: Prices include 2026 excise revisions and the 2% TCS impact. Actual retail prices may vary slightly by outlet.
2026 Market Position & Quality
Triple-Distilled Identity
Magic Moments is produced using triple distillation, which removes impurities and harsh congeners. This gives the vodka its signature clean and neutral character, making it suitable both for shots and cocktails.
Flavour Leadership
The Remix range (Green Apple, Orange, Lemon, Chocolate, Peach, etc.) remains the best-selling flavoured spirits lineup in India. Green Apple continues to be the top performer nationwide in 2026.
TCS Impact
The 2% TCS introduced in 2026 has added approximately ₹15–₹40 to a 750 ml bottle, depending on the state. In high-volume markets like Delhi and Gurgaon, this increase is often absorbed by retailers.
Tasting Profile (Plain Variant)
- Nose: Clean and neutral with faint grain sweetness and soft ethanol notes.
- Palate: Smooth, light-bodied, and creamy with subtle cereal and vanilla hints.
- Finish: Short, crisp, and refreshing with no medicinal burn.
How to Drink Magic Moments
- Best served chilled
- Ideal base for cocktails (Vodka Soda, Screwdriver, Cosmopolitan)
- Remix flavours are designed for shots or simple mixers
- Avoid warm consumption—vodka shows best when cold
How can I check if the bottle is original?
- Look for Radico Khaitan branding on the cap
- Ensure the state excise QR code is intact
- Scan the QR using your state excise app to verify authenticity
FAQs – Magic Moments Vodka (2026)
Q1. oments a whisky?
Ans: No. Magic Moments is a premium grain vodka. Radico Khaitan’s whiskies include brands like 8PM, Morpheus, and Rampur.
Q2. What is the alcohol percentage?
Ans: Magic Moments is bottled at 37.5% ABV, as per Indian vodka regulations.
Q3. Which flavour sells the most?
Ans: Green Apple remains the highest-selling flavoured spirit in India, followed by Orange and Lemon.
Q4. Is Magic Moments good for cocktails?
Ans: Yes. Its neutral profile makes it one of the best budget-premium vodka bases for cocktails.