Sterling Reserve B7 (often just called B7) is a semi-premium Indian whisky from Allied Blenders and Distillers. It’s positioned between regular whiskies like Royal Stag and premium blends like Blenders Pride, targeting drinkers who want something smoother without crossing the ₹1,500 mark in most states.
The “B7” name comes from its seven tasting notes — honey, vanilla, floral, fruity, malty, oak, and light spice. The blend uses imported Scotch malts along with Indian grain spirits, finished in toasted oak for a soft, rounded profile.
Sterling Reserve B7 State-wise Price in India
| State / City | 180 ml (₹) | 375 ml (₹) | 750 ml (₹) |
| Delhi | 200 | 410 | 820 |
| Uttar Pradesh | 175 | 345 | 680 |
| Mumbai | 280 | 540 | 1,050–1,100 |
| Jharkhand | 220 | 430 | 850 |
| Assam | 230 | 450 | 880 |
| Goa | 140 | 270 | 520 |
| Haryana (Gurgaon) | 150 | 310 | 570 |
| Pune | 275 | 530 | 1,050 |
| Kerala | 260 | 500 | 980 |
| Hyderabad | 250 | 490 | 950 |
| Kolkata | 200 | 390 | 760 |
| Rajasthan | 220 | 430 | 850 |
| Punjab | 190 | 370 | 720 |
| Bangalore | 310 | 600 | 1,150–1,200 |
| Chandigarh | 180 | 350 | 680 |
Note: Haryana follows MSP pricing, so Gurgaon shops may differ by ₹40–₹80 depending on retailer competition.
Understanding the B7 experience
The blend
B7 combines Scotch malts with Indian grain spirits, designed around seven flavor notes. The toasted oak finish adds warmth and mild sweetness without heavy smoke.
Taste profile
Medium-bodied and smooth, with upfront vanilla and honey, followed by soft oak and a gentle spicy finish. Easy to drink with water or soda.
B7 vs B10
If B7 feels light, Sterling Reserve B10 is the upgrade. It uses more Scotch malt and has a deeper woody character — but expect to pay a few hundred rupees extra.
Sterling Reserve B7 – Key insights
1. Market positioning
B7 usually sits slightly below Blenders Pride and above Royal Stag, aiming for that “sweet spot” of premium feel at an economy price.
2. Goa advantage
Goa remains the cheapest civilian market. A 750ml bottle there costs roughly half of Bangalore pricing.
3. CSD value
For defence personnel, B7 is available in canteens at about ₹450 for 750ml in 2026 — a massive saving over retail.
4. Packaging update
2026 bottles feature a sharper label design with a bold “7” logo and continue to use non-refillable Guala caps.
FAQs
Q: Is B7 smoother than Royal Stag?
A: Generally yes. B7 uses toasted oak and Scotch malts, giving it a softer finish compared to Royal Stag’s grain-forward profile.
Q: Alcohol strength?
A: 42.8% ABV (standard Indian IMFL strength).
Q: Why is it called “Rare” Blended Whisky?
A: The term refers to its specific grain selection and the seven-note blending process unique to B7.
Q: How do I verify an original bottle?
A: Scan the state excise QR code on the seal and check for the ABD logo embossed on the bottle base.
Final thoughts
In 2026, Sterling Reserve B7 continues to be a smart pick in the semi-premium space.
A 750ml bottle ranges from about ₹520 in Goa to nearly ₹1,200 in Bangalore, while North India generally stays around ₹680–₹850.