Officer’s Choice Whisky, commonly known as OC, is one of the highest-selling whisky brands in the world by volume. Produced by Allied Blenders and Distillers (ABD), the brand has dominated India’s mass and prestige segments for decades by delivering consistent taste at an accessible price.
Officer’s Choice was built on a simple promise: reliable smoothness for everyday drinkers. Its positioning as “The Choice of an Officer” helped it gain early trust, especially among working professionals, defence personnel, and long-time whisky consumers. Over time, the brand expanded beyond its classic variant with Officer’s Choice Blue, a more refined expression made using 100% grain spirit, aimed at drinkers looking for a smoother upgrade.

Officer’s Choice Price List in India
(Superior / Classic Variant)
Available Bottle Sizes
- 180 ml
- 375 ml
- 750 ml
- 1 L
Officer’s Choice Whisky State-wise Price Table in India
| Location | 180 ml (₹) | 375 ml (₹) | 750 ml (₹) | 1 L (₹) |
| Delhi | 130 – 160 | 260 – 300 | 440 – 490 | 580 – 650 |
| Uttar Pradesh | 140 – 170 | 270 – 320 | 480 – 540 | 620 – 700 |
| Mumbai | 200 – 230 | 380 – 430 | 720 – 780 | 920 – 1,000 |
| Pune | 190 – 220 | 360 – 410 | 700 – 760 | 900 – 980 |
| Goa | 110 – 130 | 220 – 250 | 380 – 420 | 500 – 560 |
| Haryana (Gurgaon) | 120 – 150 | 240 – 280 | 370 – 430 | 500 – 580 |
| Chandigarh | 130 – 160 | 260 – 300 | 400 – 460 | 540 – 600 |
| Punjab | 140 – 170 | 280 – 330 | 450 – 510 | 600 – 680 |
| Rajasthan | 150 – 180 | 300 – 350 | 520 – 580 | 680 – 760 |
| Kolkata | 160 – 190 | 310 – 360 | 590 – 640 | 760 – 840 |
| Hyderabad | 180 – 210 | 340 – 390 | 780 – 850 | 980 – 1,080 |
| Bangalore | 210 – 250 | 400 – 460 | 850 – 920 | 1,100 – 1,200 |
| Kerala | 200 – 240 | 380 – 440 | 820 – 900 | 1,050 – 1,150 |
| Assam | 150 – 180 | 290 – 340 | 490 – 550 | 650 – 730 |
| Jharkhand | 160 – 190 | 300 – 350 | 520 – 580 | 700 – 780 |
Brand Position & Quality in 2026
Officer’s Choice survives because it understands its audience. It is not aspirational luxury, but dependable and familiar. The Blue variant has grown rapidly, especially in metro cities, due to its noticeably smoother profile.
TCS Impact
The 2% TCS has resulted in a minor ₹10–₹20 increase, already built into retail pricing.
Tasting Profile
- Nose: Grain sweetness, mild caramel, faint oak.
- Palate: Light-bodied, slightly sweet, easy-going.
- Finish: Short, warm, clean.
FAQs
Q1. Difference between OC and OC Blue?
Ans: OC Blue uses 100% grain spirit and is smoother.
Q2. Alcohol strength?
Ans: 42.8% ABV.
Q3. Best way to drink?
Ans: With water or soda.
Q4. How to verify authenticity?
Ans: Check ABD seal and scan state excise QR code.