Officer’s Choice Whisky, commonly known as OC, is one of the highest-selling whisky brands in the world by volume. Produced by Allied Blenders and Distillers (ABD), the brand has dominated India’s mass and prestige segments for decades by delivering consistent taste at an accessible price.

Officer’s Choice was built on a simple promise: reliable smoothness for everyday drinkers. Its positioning as “The Choice of an Officer” helped it gain early trust, especially among working professionals, defence personnel, and long-time whisky consumers. Over time, the brand expanded beyond its classic variant with Officer’s Choice Blue, a more refined expression made using 100% grain spirit, aimed at drinkers looking for a smoother upgrade.

Officer’s Choice Whisky

Officer’s Choice Price List in India

(Superior / Classic Variant)

Available Bottle Sizes

  • 180 ml
  • 375 ml
  • 750 ml
  • 1 L

Officer’s Choice Whisky State-wise Price Table in India

Location 180 ml (₹) 375 ml (₹) 750 ml (₹) 1 L (₹)
Delhi 130 – 160 260 – 300 440 – 490 580 – 650
Uttar Pradesh 140 – 170 270 – 320 480 – 540 620 – 700
Mumbai 200 – 230 380 – 430 720 – 780 920 – 1,000
Pune 190 – 220 360 – 410 700 – 760 900 – 980
Goa 110 – 130 220 – 250 380 – 420 500 – 560
Haryana (Gurgaon) 120 – 150 240 – 280 370 – 430 500 – 580
Chandigarh 130 – 160 260 – 300 400 – 460 540 – 600
Punjab 140 – 170 280 – 330 450 – 510 600 – 680
Rajasthan 150 – 180 300 – 350 520 – 580 680 – 760
Kolkata 160 – 190 310 – 360 590 – 640 760 – 840
Hyderabad 180 – 210 340 – 390 780 – 850 980 – 1,080
Bangalore 210 – 250 400 – 460 850 – 920 1,100 – 1,200
Kerala 200 – 240 380 – 440 820 – 900 1,050 – 1,150
Assam 150 – 180 290 – 340 490 – 550 650 – 730
Jharkhand 160 – 190 300 – 350 520 – 580 700 – 780

Brand Position & Quality in 2026

Officer’s Choice survives because it understands its audience. It is not aspirational luxury, but dependable and familiar. The Blue variant has grown rapidly, especially in metro cities, due to its noticeably smoother profile.

TCS Impact

The 2% TCS has resulted in a minor ₹10–₹20 increase, already built into retail pricing.

Tasting Profile

  • Nose: Grain sweetness, mild caramel, faint oak.
  • Palate: Light-bodied, slightly sweet, easy-going.
  • Finish: Short, warm, clean.

FAQs

Q1. Difference between OC and OC Blue?

Ans: OC Blue uses 100% grain spirit and is smoother.

Q2. Alcohol strength?

Ans: 42.8% ABV.

Q3. Best way to drink?

Ans: With water or soda.

Q4. How to verify authenticity?

Ans: Check ABD seal and scan state excise QR code.